McDonald’s rallies customers to round up their bills for charity

McDonald’s has made it easier to donate to Ronald McDonald House Charities UK by adding a brand new ‘donate at kiosk’ option to its restaurant screens. Customers will now have the option to round their bill up to the nearest pound, or alternatively add 1p, 10p or 20p via the self-order kiosks in restaurant, with all proceeds going towards helping families with sick children across the UK.

Ronald McDonald Houses provide a home away from home, giving families the chance to remain close to their child while they are in hospital no matter where they’re from. The location of these houses means that families can be by their child’s bedside in a matter of moments and maintain a degree of normal life. And with families staying an average of 16 nights, costing the charity £400 and the longest time spent at a house being 552 nights, the charity can really help to reduce both emotional and financial strain.

Henry Trickey, senior vice president IT and Development for McDonald’s UK and Ireland and trustee of Ronald McDonald House Charities UK, said: “Our self-order kiosks have made it quicker and easier for our customers to order their food, so it’s only right that we use this in-restaurant technology to make it easier to donate to the charity too. This, coupled with our new TV advertisement, will hopefully see even more customers donating to this wonderful cause.”