REAL crisps teams up with Colman's mustard

The new crisp is a perfect pairing of two proudly British brands and will be available from 1st April

The hospitality sector gains a punchy new snack as Colman’s iconic mustard takes REAL Ham & English Mustard Hand Cooked crisps to the next level.

Colman’s, the famous mustard brand, has partnered with premium hand cooked crisp brand, REAL, to relaunch its Ham & Mustard Crisps with the iconic taste of Colman’s English Mustard.

Available exclusively in the food service channel from April, the REAL Ham & Colman’s Mustard Crisps pack a distinctive Colman’s flavour punch and is set to be the perfect pairing to a drink, whether that be a pint, a chilled diet coke, or a delicious sandwich.

With expected sales of over 1.5m packs a year, REAL Ham & Colman’s Mustard Crisps is a huge opportunity for more people to enjoy Colman’s in a different way, whether they are existing fans or new to the famous condiment.

A welcome addition 

Matt Smith, marketing director at REAL Crisps added: “REAL Crisps have always stood out for their distinctive, punchy flavours tailored for food service. Our new Ham & Colman’s Mustard takes this to a new level with a full-on flavour that is the perfect partner for a drink or sandwich.”

The new REAL Ham & Colman’s Mustard Hand Cooked Crisps will be available to purchase in the food service sector from 1st April 2024.

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