SoBe to open in Edinburgh this week

SoBe Burgers, the Miami-style smash-burger brand, will celebrate landing in Edinburgh on 14 February by offering a free burger to its first 50 customers, with a further 50% off burgers for the whole of its opening weekend.

The casual burger brand, which was founded in London in 2019, has been making waves across the UK with 11 sites and 200 delivery outlets making it the fastest growing burger brand in Britain. SoBe (short for South Beach, Miami) is famous for the smash-burgers discovered by friends Tom and Alex in Miami and brought to life this side of the Atlantic, plus its incredible range of signature sauces - garlic confit, truffle and green chilli.

Signature burgers include:

• Truffle cheeseburger: two beef patties, melted cheese, crispy onions, crunchy dill pickles, and umami truffle mayo
• Confit garlic cheeseburger: two beef patties, melted cheese, crispy onions and confit garlic mayo
• BBQ cheeseburger: two beef patties, melted cheese, crunchy dill pickles and smokey bbq mayo
• Green chilli cheeseburger: two beef patties, melted cheese, pickled green chillies and spicy chilli mayo

All the burgers can be made vegan and there is a selection of chicken burgers made with crispy buttermilk coated chicken tenders and seven different types of fries including Truffle fries served with truffle mayo, crispy onions and chives and the Cheeseburger fries served with aged beef, cheese sauce, ketchup, mustard and pickles. The full menu is also Halal friendly.

Open to 3am on weekends and 1am weekdays, SoBe Lothian Road is set to be the go-to place for a late night burger with 20% off after 11pm every day. Make sure to leave your mark with the giant DIY sticker wall. And if you are craving your SoBe burger fix from home, it’s also available through Deliveroo and Uber Eats.

Opening at 75 Lothian Road, for sit-in and takeaway, this will be the first SoBe Burger in Edinburgh. 

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