Drive Food to Go sales with Bagged Snacks

Food to Go remains an important mission and scalable channel, serving an on-the-go society. Bagged Snacks play a key role in the Food to Go market, supporting outlets to drive sales by catering to consumers looking for an affordable, convenient snack either as part of a meal or to satisfy hunger between meals.  

Weekday lunchtimes are the most popular time for eating on the go and meal deals represent an important driver of this occasion. With 53% of shoppers stating they want crisps and snacks in a meal deal, outlets should ensure they capitalise on this opportunity by stocking a strong range of best-selling Bagged Snacks products that consumers trust and recognise^[1].

The KP Snacks portfolio features a range of great-tasting, popular snacks that perform well within meal deals, including McCoy’s Flame Grilled Steak and Hula Hoops Big Hoops BBQ Beef which feature in the top ten meal day choices. Meanwhile, KP Snacks hand-cooked crisp brand Tyrrells offers a premium option to make meal deals and Food to Go missions feel more special, with 93 Great Taste awards to the brand’s name. 

Outlets should also cater to the growing demand for healthy snacks as shoppers look for a permissible choice to accompany meals or to deliver an energy boost throughout the day. 42% of lunch snacks are purchased for health so it’s important to stock tasty and permissible choices. Coming in at under 100 calories per serving, suitable for vegetarians and vegans, and with a third less fat than the market leader, popchips provides a healthier snacking option that never compromises on big flavour. 

With 64% of consumers eating snacks to keep their energy up throughout the day^[2], nuts also have a critical role to play in healthier snacking, providing natural and functional benefits. As the UK’s number one nut brand, KP Nuts delivers excellent flavours and high-quality nuts perfect for a more permissible on-the-go snack.