'WE LOVE CAKE’ LAUNCHES ITS FIRST BREAKFAST OFFERING

Bells of Lazonby’s ‘We Love Cake’ brand has launched its first free-from Breakfast Muffin, now available in frozen wholesale. This new breakfast item is free from gluten, wheat, and milk while still offering the wholesome taste of a traditional morning muffin. Hand-finished and packed with raisins, apricots, cranberries, gluten-free oats, and pumpkin seeds, the muffin is enhanced with a touch of cinnamon. With a fresh brand design for 2024/25, it’s the perfect time for retailers to stock up on We Love Cake products. Distributed exclusively by Central Foods, the individually wrapped muffins cater to consumers avoiding gluten, wheat, and milk for dietary or lifestyle reasons. The frozen breakfast muffins come in boxes of eight, designed to be thawed as needed to minimize waste.

Josh Boydell-Smith, Head of Marketing at Bells of Lazonby, described the breakfast muffin as an exciting innovation for both the brand and the free-from breakfast market, offering more choices for those avoiding allergens. He emphasized that the Breakfast Muffin represents a departure from their usual range of tarts and cakes but provides a quick and convenient breakfast alternative. Proudly made by skilled bakers on the edge of the Lake District, these muffins are baked in small batches to taste like traditional breakfast muffins.

We Love Cake’s range of frozen, individually wrapped tarts, muffins, and slices is available exclusively through Central Foods to UK frozen wholesalers. For more information, email [email protected].

we-love-cake.co.uk


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