Welcome Break becomes Chopstix largest franchisee

With a total of 16 UK sites, Welcome Break establishes itself at the largest Chopstix franchise partner

Franchising continues to drive significant growth for leading pan-Asian brand, Chopstix, as it launches its third site with motorway service area (MSA) operator Welcome Break in three months.

With a total of 16 UK sites, Welcome Break establishes itself at the largest Chopstix franchise partner.

The new food court unit, in Corley South (M6) services in Warwickshire, opens this week, following successful openings at the end of 2023 in Welcome Break Newport Pagnell North (M1) and Welcome Break Membury West (M4).

Welcome Break has worked closely with Chopstix franchise director, Aaron Moore-Saxton in recent years to maximise existing site revenue and to identify Welcome Break locations well placed for new Chopstix units.

Speaking on the success

Aaron Moore-Saxton, Chopstix franchise director said: “We are delighted to open another site with what is now our biggest franchise partner. Welcome Break’s success with Chopstix is highly encouraging – the newest units in Newport Pagnell and Membury are already delivering impressive returns, and I have no doubt Corley will bring similar results. Welcome Break are an ideal partner for our brand and we’re excited to explore future opportunities with them in the future.”

Adrian Grimes, Welcome Break commercial director, said: “We are thrilled to be strengthening our partnership with Chopstix with the opening of our newest site in Corley South. Chopstix performs consistently well across our portfolio, so we’re confident Corley South will deliver similar success. Chopstix provides a point of difference to our existing food and drink offer and we can see it is something our customers respond positively to.”

Expansion through franchisees has been decisive in driving the brand’s growth trajectory since Moore-Saxton’s appointment as franchise director in 2022.

Having established itself as the largest Asian-inspired QSR brand in the UK, the company has set its sights on becoming the largest Asian QSR on the continent. Expansion is expected to ramp-up exponentially over the next three years to reach 300 sites across Europe by 2027.

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