SSP launches Café Local
SSP has launched a new travel-focused café and retail store concept called Café Local. It has been developed specifically for UK regional rail stations.
The first 15 stores have opened at stations around the country, including at Fratton, Exeter, Reading, Dover and Sheffield with the flagship outlet being at Peterborough. Plans are in place to roll the brand out across the UK over the next few years and a further 15 stores are due to open in the next 12 months.
The Café Local proposition aims to reflect the unique requirements of regional railway stations, where there are often limited outlets for passengers and staff to shop. The brand offers a one-stop-shop for barista coffee, a selection of cakes, bakes, paninis and toasties, and a wide range of retail goods including confectionery, sandwiches, cold drinks, alcohol and travel essentials.
Kari Daniels, chief executive officer of SSP UK and Ireland, said: “We’re delighted to upgrade our regional rail offer with the new Café Local brand, which is already proving to be a success with customers. With one-stop convenience, it meets a broad spectrum of customer needs under a single roof, and we very much look forward to opening more outlets in the coming months."