Pret expands loyalty scheme
Pret A Manger has announced an expansion of its subscription offer from 5th September. It will see the discount for Club Pret double from 10% to 20%, enabling its most loyal customers to save more money.
Club Pret subscribers will be able to enjoy an increased discount of 20% off everything sold in-shop, as well as up to five barista-prepared drinks per day for just £30 per month, while new ones will also get their first month half-price. All subscribers will also be automatically entered into a new competition with a chance to win a year of Club Pret for free.
First launched in the UK in April this year as an evolution of the Pret Coffee Subscription, Club Pret offers savings on all of the chain’s freshly made food, snacks and drinks. The expanded subscription has been a hit with customers so far, with 17.8m redemptions in its first three months, up 31% year-on-year.
Pano Christou, chief executive officer of Pret A Manger, said: “Club Pret was built on the idea of rewarding our most loyal customers, giving them more reasons to visit and helping them to enjoy everything our menu has to offer. It has become a critical part of our growth strategy and we’re excited to bring it to more people than ever before, delivering great value in the process.”
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