Deliveroo rebrands its corporate arm
Deliveroo recently rebranded its Deliveroo for Business corporate arm as Deliveroo for Work, as it hit a milestone of 20,000 global clients. Deliveroo for Work now caters for some 4m employees worldwide at some of the world’s biggest brands, including Facebook, TikTok and Red Bull. Since the start of the year, demand for corporate food delivery has continued to rise, with gross transaction value increasing by 165% year-on-year in the second quarter.
Following this growth, Deliveroo for Work has launched a new service, Plus for Work, which it says will help employers attract top talent and motivate their staff. The new service enables companies to offer their employees unlimited free delivery on personal Deliveroo orders - regardless of their location - from Deliveroo’s thousands of restaurant and grocery partners.
Juan Diego Farah, global head of Deliveroo for Work, said: “We’re excited for the next phase of growth, as we continue to fully cater for our clients’ food and beverage needs. We see ourselves playing an important role in helping businesses bring their teams together as flexible working becomes all the more normal.”
Jenny Lyman, senior marketing manager for Slack, added: “We have used Deliveroo for Work during virtual events and as a way to connect with our customers. While we were not able to be with them in person, we wanted to continue to surprise and delight them, and this approach allowed us to do that.”