Morrisons unveils new Market Kitchen concept
Morrisons’ Edgbaston store has had a makeover that will make it part-supermarket, part-fresh food takeaway. In the new Market Kitchen section, meals are freshly made by a team of chefs including 48 new chef and front of house roles.
The new format means that customers can have their breakfast, lunch or evening meal freshly made to order by a chef, at the same time as popping in for their groceries. What’s more, customers don’t even need to leave their house to enjoy the meals, as they can have the food delivered to their doorstep via Deliveroo.
In store, customers can choose to watch their meal be made to order by the chefs using seasonal ingredients, or to pick up some of the freshly-made ready-to-go meals. The offer includes Char and Smoke, which serves breakfast from 7am; The Soup Kitchen, which is vegan and opens at 11.30am; and a barista bar selling freshly ground coffee and pastries from 75p.
Hannah Munns, Morrisons head of Market Kitchen, said: “The chefs use our fresh ingredients to create delicious seasonal meals for customers that are made to order. It means that customers can pop in and pick up their next meal while also buying the groceries they need for future meals.”