Pret launches Super Plates
Super Plates introduces a brand-new category to Pret’s lunchtime offer to meet growing demand for more substantial, protein and fibre rich salads
Pret A Manger is launching 'Super Plates' – a new premium freshly made salads range aimed at meeting the growing demand for larger, nutrient-rich lunch options.
This launch reflects a shift in customer habits, with Pret’s salad sales increasing at three times the rate of its growing sandwich category year-on-year.
Weighing in at around 450 grams and above, the new Super Plates are nearly 60% larger on average than Pret’s current salads and have been designed to be more filling and nutrient dense for customers seeking a larger nutritious lunch.
Created by Pret’s in-house head of food and registered nutritionist to deliver a highly nutritious dish. Each Plate is made of 2-3 of your 5 a day and between 36 and 49 grams of protein for the Chicken and Salmon options, and up to 18 grams of fibre for the vegan Butternut Mezze Plate.
Not only are the products larger in size with more protein and fibre macronutrients, the new Super Plates also feature nine new unique ingredients including hand-massaged kale, an umami-rich spiced Japanese Style Togarashi seed topping, smoky chargrilled chickpeas and Mexican inspired black bean mole.
From 9 July, the new Super Plates will be available at over 250 Pret shops in major UK cities including London, Birmingham, Edinburgh and Manchester. Takeaway prices begin at £9.95 and vary by shop location and product.
'Carefully crafted'
Briony Raven, chief customer & product officer at Pret A Manger said: “With a rise in popularity amongst Brits for larger, more nutrient dense salads we carefully crafted our brand-new ‘Super Plates’ category. Our range of protein-packed options, made with premium ingredients, are perfect for when you’re quickly grabbing lunch on-the-go.
"This new category is a significant step-change in our lunchtime line-up, which we believe will continue the growth we’ve seen in our existing salads range. Carefully curated, freshly made and rich in fibre and protein, our new Super Plates offer deliciousness in every bite and will keep you fuelled all afternoon.”
The four new all freshly handmade Super Plates include: Chipotle Chicken, Miso Salmon, Butternut Mezze and Shawarma Chicken.
To celebrate the launch of Super Plates, Pret will be hosting a two-day Super Plates pop up at their 141 Cheapside shop on 15 to 16 July, giving away 500 Super Plates to customers from noon.
You may also be interested in…
