200 Degrees has officially launched its mobile app, allowing customers the opportunity to collect loyalty points, receive exclusive offers and find their nearest store. It is now free to download on both IOS and Android devices, and earned points and exclusive offers can be used in all 11 of 200 Degrees’ independent coffee shops across the UK.
When downloading, users will receive 100 free points (worth £1) and the loyalty feature allows customers to earn 5% on purchases in the shops. To spend their points, customers will need to accumulate a minimum of 200 points. They can then use the points in multiples of £2 to save money when purchasing food and drink in any 200 Degrees shop.
Tom Vincent, co-founder at 200 Degrees, said: “Customer loyalty cards have always been the best way for us to give something back and they’ve proved extremely popular. But if you’re like me, you’ll have a stack of cards somewhere and never one in your wallet when you need it.
“The app has been designed to be very simple to use, to earn discounts each time you buy something and those that want to add the scan feature can do so and pay very easily. This technology has enabled us to reward our customers with anything they purchase in-store.”