EAT. recently started partnering with Fit and Fed, an innovative holiday programme led by StreetGames, to launch a summer campaign. The aim is to highlight the importance of providing real food to real people, and the relationship between nutritious food and fitness during the summer.
Sadly, an estimated 3m children are at risk of experiencing holiday hunger in the UK. Fit and Fed works to reclaim the summer by supporting projects in the heart of local communities across the UK, giving them free access to sports and healthy meals.
Across all of its UK stores, EAT. will hero four Fit and Fed stickered products, including a new Wiltshire Ham and Piccalilli Bloomer, donating 25p from the sale of each product to the charity. A number of shops will also have smoothie bikes, allowing customers to actively blend their own, all for a £2 donation, which will go straight to Fit and Fed.
Holly Oades, customer director of EAT., said: “We are delighted and proud to build on our existing relationship with Fit and Fed. Our ambition for this summer alone is to raise over £25,000 and generate as much awareness for this fantastic charity as we possibly can.”
The campaign will run until 31st August.