The latte is the most popular hot beverage in the UK, followed by tea, according to Square UK’s first Coffee Shop Report.
While the latte comes out on top, the flat white’s popularity is increasing faster than in the USA and Canada.
The report, which analysed sales data from independent coffee shops and cafés across the UK, revealed that the busiest time of day for coffee shop sales is between 10am and 11am, and the average price for a drink is £2.44.
The most expensive coffee shop drink is matcha, coming in at an average £4.74, followed by cold brew at £3.30.
The least expensive is the short black, costing £1.59, followed by ristretto at £1.83. Tea is the third least expensive drink, costing £2.02.
The report also showed that oat and almond speciality milks have grown 4x year-on-year.
“For us, flat whites are really popular and our most sold coffee by far,” says Curators Coffee co-owner Catherine Seay.
“We’ve noticed an increase in the popularity of plant-based milks this year. In the past, drinking alternative milks was mainly driven by dietary intolerances, but the popularity of plant-based diets have seen our alternative milks such as oat and soy increase significantly.
“We are also selling a lot more ‘take home’ beans than we used to — people are investing in high quality beans so they can get that coffee shop quality drink at home or in the office.”