Paul recently doubled its reusable cup benefit from 25p to 50p. The family-run artisan French bakery has increased its discount from 10p to 50p in less than a year, in a bid to encourage as many customers as possible to turn their heads to reusable cups. This now tops all the other major retailers, including Costa (25p), Starbucks (25p) and Greggs (20p).
Paul also offers its own branded, new-look reusable cups for £3.50 each, which are available in-store. These support eco-friendliness in response to the prevalent and ever-relevant issue of sustainability.
CEO Jean-Michel Orieux said: “This is our way of demonstrating our commitment to a passion we share with our customers that goes beyond the cup: lightening the environmental footprint of all we welcome through our doors. We hope that by increasing the discount, it will make a significant difference.”