'Feed bellies not bins' says Real Bread Campaign

'Feed bellies not bins' says Real Bread Campaign

The Real Bread Campaign recently published a new surplus reduction guide for small bakeries, to coincide with the 10th annual Real Bread Week.

Unless a bakery never has a single leftover loaf, there is an opportunity for surplus reduction. While more and more bakeries are finding ways of stopping their leftover loaves going to waste, the Real Bread Campaign was unable to find a guide dedicated to helping small bakeries reduce the surplus they create in the first place, so decided to provide one.

The Real Bread Campaign is seeking to promote a feeding bellies not bins message to shoppers that a great bakery is one with empty, not full, shelves towards the end of the day. It encourages bakeries that download the guide to make the No Loaf Lost pledge to monitor their surplus, make and implement a reduction plan and publically promote this work.

The free (‘doughnation’ encouraged) No Loaf Lost guide is available to download from the Sustain website. Go to www.sustainweb.org/realbread/no_loaf_lost for more information.