J₂O is giving shoppers the chance to win glittering prizes this Christmas with a multisensorial, fun and engaging festive quiz to challenge friends and family. Merry Quizmas, which is played on Facebook Messenger, features audio, video and picture rounds. Competitors need to answer 10 questions correctly to be in with a chance of winning vouchers that are redeemable in a number of retail and foodservice outlets.
Launched in October, and running throughout the festive period until the new year, Merry Quizmas will be promoted on seasonal packs of J₂O, which will include limited edition Glitter Berry. The unique blend of grape, cherry, a hint of spice and edible glitter is back by popular demand this Christmas.
Kevin McNair, marketing director for Britvic GB, said: “This year we are building on the success of the brand, bringing flavour and personality together and reminding shoppers why J₂O is at the heart of key Christmas social moments. We know that people love playing games at Christmas time, and Merry Quizmas has been designed to be a shareable experience to help people rediscover their competitive streak when it comes to game playing.”