Baristas prefer customers to coffee making

Baristas prefer customers to coffee making

A series of polls conducted by the Barista Hustle coffee community has revealed the favourite parts of a barista’s job – with 73% of respondents either somewhat or strongly agreeing that they’d prefer to be interacting with customers and exploring coffee instead of making it manually.

‘The satisfaction of producing a good cup of coffee’ came top (39%), with ‘customer interaction’ (33%) and ‘being able to explore coffee’ (21%) finishing close behind. The manual side of coffee, ‘grinding and brewing’, only received 0.6% of the vote.

Baristas were also asked what their least favourite part of the job is, and while ‘customer interaction’ featured on that list, it only had 8% of the vote.

“The results show that baristas enjoy the satisfaction of making great coffee more than the manual-side to coffee making,” said Barista Hustle founder Matthew Perger. “Customer interaction, coffee exploration, and great coffee are, respectably, their top priorities.

“I believe that once a coffee professional understands that their profession requires more intellect and emotion than mindless repetitive labour, we’ll see significant increases in the satisfaction of those priorities. This is a good thing for humans on both sides of the bar.”

The series of three polls were hosted on the Barista Hustle closed Facebook group from 7th to 25th September. The poll’s findings have been reported by Swiss coffee equipment manufacturer Eversys alongside its #theloveofcoffee campaign.