RedBlack Software has teamed up with Matchbox Mobile to create CyBake Loyalty, a customer loyalty solution for retail bakers that runs on customers’ smartphones.
After a three-month trial at a chain of coffee shops, 70% of customers were using the mobile app included with the new product.
CyBake Loyalty eliminates the need for card-based loyalty schemes. Instead, customers can carry and display a virtual card with an app they can download from Google Play, iTunes or Windows Phone Store.
Each bakery that installs CyBake Loyalty gets its own app, customised to its own brand.
The CyBake Loyalty app allows bakeries to collect actionable insight data. Check-ins, reward stamps, redemptions and feedback are managed through a central dashboard.
Via the CyBake Loyalty dashboard, bakeries are given the power to run automated campaigns to their customer-base with push notifications and in-app messaging.
Prospective clients have already shown great interest in this ability to engage so directly with their customers. The solution also lets bakers easily integrate cross sales with social media.
The app also allows bakers can promote offers and new products at the press of a button. CyBake Loyalty users can react to daily trading conditions and attract customers with special short-term offers – to clear stock, for example.
As the solution uses QR codes to log transactions instead of relying on customers’ mobile network connections, there are no delays at the tills.
CyBake Loyalty works on iPhone, Android and Windows Phone and is available now from the CyBake team at RedBlack Software.
“As well as taking advantage of consumers’ almost visceral relationship with their smartphones, CyBake Loyalty cuts over-the-counter admin and gives you real-time insight,” says Jane Tyler, managing director of RedBlack Software.
“I’ve been really impressed by the energy and precision of the developers at Matchbox Mobile. Together, we have created an industry-specific solution that provides 21st century opportunities to retail bakers of any size.”
The app can be downloaded for free by visiting Google Play and searching for Tyler’s Bakery or by” clicking here”:
Versions for iTunes and Windows Phone Store will follow shortly.